St Moriz
Brand and packaging design for St. Moriz’s first-ever SPF range, bringing sun protection and skincare together with standout shelf appeal.
Deliverables
Challenge
Challenge
St. Moriz approached me with an exciting brief to help them break into the suncare market. The challenge was to create a fresh identity that felt like a natural extension of their well-loved tanning range, while standing out in a competitive category.
Goal
Goal
I set out to design branding and packaging that felt vibrant, sun-ready and skincare-conscious. The look needed to feel effortless and fun, while clearly communicating the SPF protection and skin-loving benefits behind the product.
Results
Results
The finished range is bold, bright and built for shelf appeal. It feels right at home within the St. Moriz family, while giving the SPF line its own clear personality. Confident, playful and practical – just like the people who use it.
