Probio7

A modern rebrand for trusted UK probiotic brand Probio7, refreshing its identity to reflect vitality, inclusivity and the next generation of gut health enthusiasts.

Challenge

Probio7’s existing identity focused on a female figure, limiting its appeal to a wider audience. The packaging lacked consistency across products, and the logo needed refinement for better clarity and recognition. The challenge was to evolve the brand while maintaining its trusted wellbeing aesthetic and strong reputation within the health and wellness market.

Goal

To create a fresh, inclusive identity that reflects vitality and modern wellbeing. The redesigned wordmark and new Swoosh symbol introduce energy and movement, subtly referencing intestinal curves. The aim was to unify the brand across retail and digital touchpoints with a cohesive visual system and a clearer, more confident shelf presence.

Results

The rebrand delivers a refined, contemporary identity that resonates with a wider audience, including men and younger consumers. A consistent colour palette and modernised packaging improve clarity and recognition across all channels. Probio7 now presents as modern, trusted and dynamic, positioned for future growth in the evolving gut health sector.