This is an identity I produced for an online gifting service. The business allows you to choose from a selection of eco conscious gifts which are then wrapped and posted direct to the lucky recipient.
I created a hand drawn logo inspired from gift wrapping ribbon which helped keep it playful and celebratory. As part of the brand tool kit I produced a selection of ribbon themed patterns to be used in the packaging and as backgrounds. Parcel string styled graphics were designed to highlight the features of the gifts along with their own emojis to help introduce a fun personality throughout the communications. Other elements such as font usage, colour palette, image treatment and tone of voice were detailed in the brand guide.
The branding will be used across packaging, social media and the online shop due to launch later this year.