Trainers AND Graphic Design? a project made in heaven.
After an an initial discussion with the client we agreed some bespoke typography would give an informal and fun personality to the logo of the new Liverpool based blog starting up this spring.
After some initial sketches experimenting with angles and type I created the logo based on the air max silhouette, mapping the lettering to the form of the trainer creating a recognisable and memorable mark. To support the logo I used a range of colour combinations inspired by the trainer market and some cropped iconic trainer graphics to create a wallpaper effect suitable for use on social banners and backgrounds. Keep any eye out for @letstalktrainers coming soon for news, reviews and unboxing of the latest trainees.