During my research I was inspired by the WW2 ‘Dig for Victory’ posters which were designed to encourage people to grow and eat more vegtables. As a result, the government campaign also created a strong community spirit, better nutrition and was friendlier to the enviroment. All these values were key to the rebrand and with ‘V’ being a symbol for Victory and Veganism, this was a perfect start point to create a new identity.
