FREELANCER LIVERPOOL

BRAND & GRAPHIC DESIGN

Victory Vegan Diner
REBRAND AND GRAPHIC DESIGN
A rebrand for a Liverpool based vegan diner. The lockdown startup gained instant success online and a loyal following but needed a fresh look as part of their plans for future growth.
The work began with a name change. The existing title ‘Vegan Diner’ needed transforming to something more memorable and original.
During my research I was inspired by the WW2 ‘Dig for Victory’ posters which were designed to encourage people to grow and eat more vegtables. As a result, the government campaign also created a strong community spirit, better nutrition and was friendlier to the enviroment. All these values were key to the rebrand and with ‘V’ being a symbol for Victory and Veganism, this was a perfect start point to create a new identity.
I designed the logo with a nostalgic feel to reflect the era of the original campaign and mixed it with a modern colour palette and graphics. I also created a mid century style mascot to support the design and marketing along with a style guide, shop front concept and website design www.victoryburgers.co.uk
Food Rebrand Web
Food Rebrand Mascot
Food Rebrand Packaging
Food Rebrand Graphics NEWER
CLIENT: VICTORY VEGAN BURGERS / MAYFLY
  • FREELANCER LIVERPOOL
  • FREELANCER LIVERPOOL
  • FREELANCER LIVERPOOL
  • FREELANCER LIVERPOOL

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Freelance Graphic Design Liverpool