The Dog Bowl Deli was in need of a brand refresh to keep up with their growing business of dog treats and snacks. The brief was to create something that was fun, light hearted and full of personality. The branding included logo design, packaging, brand guideline, website and a graphic tool kit for future marketing activity.
The playful tagline was based on treats being a reward, 'dog goodies for good doggies', the branding was created with bold and expressive typography interacting with illustrations and photography for a colourful and positive feel.
